This project seeks to elucidate the factors that hinder social action and aims to develop a plan to promote individual and collective change, examining environmental issues as a key case study. In parallel to movements on a community-or society-wide scale, I look to investigate barriers to individual indifference or inaction—what drives people to make decisions “harmful” to themselves or others; what motivates people to "care" or hold certain values; how do people grapple with cognitive dissonance?